Fractional CMO Leadership for Founder-Led Businesses
Money Doesn't Grow on Guesses.
Big-brand discipline, built for founders.We replace scattered marketing tactics with a strategy built around your business, without the overhead of a full-time executive.
Schedule a Free Consultation30 minutes. No pressure. Just clarity.
Trusted by
Backed by a career building household brands.
Still guessing whether your marketing is working?
You’re paying for marketing but can’t tell what it’s returning.
Every pitch sounds right, so it’s hard to tell smart spending from waste.
Tactics pile up with nothing connecting them.
Marketing and sales pull in different directions.
You’ve become the marketing director by default.
Every guess has a price: wasted spend, slower growth and less of your time.It shouldn’t be this hard.
You Don't Need Another Job. You Need a Strategy That Fits Your Business.
You shouldn't have to choose between running your business and running your marketing. You need someone who looks at your marketing and sales together, figures out the strategy behind both, and gets everyone pointed in the same direction.
Led by an operator, not only an adviser.
I’ve worked with more than 30 businesses across a wide range of industries. It started at Reckitt, a global consumer goods company, where brand leaders ran marketing and sales together and answered for the numbers.
My approach:
- Strategy Before Tactics
- A Message Customers Understand
- Marketing That Supports Sales
- Spending Measured Against Goals
I lead the strategy, and I direct whoever carries it out: your team, mine, or a specialist firm.
Curious what a StoryBrand Certified Guide means for your business?
Learn About StoryBrand Certified Guides →
You Don't Have to Figure This Out Alone.
Here is how we get started.
Schedule a Free Consultation
Thirty minutes on where your marketing stands today.
Strategy and Execution
We assess your situation, sharpen your messaging, build your marketing plan and lead the execution.
Stop Guessing
Your marketing has a strategy behind it, and you get back to running your business.
What Clients Say
MJ helped us turn our existing ideas and marketing efforts into a clear, executive-level strategy I could present to ownership. She understood the nuances of our B2B business that ultimately serves consumers, and tailored the work to what mattered most. I’m now much more confident connecting marketing to our business objectives.
Lauren KelseyHead of Sales and Business Development, a high-end residential construction firmYou truly exceeded all of my expectations, and I absolutely love the new website. You have been the best team to work with, and I'm truly grateful for all of your time, expertise, creativity, patience and hard work. Thank you for helping bring my vision for Vital Bridge Wellness to life!
Cathy Lunsford, BSN, RNVital Bridge WellnessMJ has been with me every step of the way. She helped me bring my creative vision for Goodie Girl to life as we grew, and she kept a close eye on our numbers, not just our marketing. When I got us in the door at JetBlue, MJ helped make the launch happen, and when it was time to talk with investors, she helped me get ready. I couldn’t ask for a better partner.
Shira BerkFounder, Goodie Girl SnacksFrequently Asked Questions
Who does CMO + Company work with?
CMO + Company works with founder-led consumer and service businesses at the growth stage, from small to mid-size, where the founder has been leading marketing on top of everything else.
What industries does CMO + Company have experience in?
CMO + Company’s experience includes consumer brands and service firms in better-for-you foods, beer and wine, baby products, pet products, over-the-counter health products, household goods, financial services and healthcare services. The approach starts with each client’s customers and business, so it isn’t limited to these industries.
What is a fractional CMO, and how is that different from a marketing agency?
A fractional CMO is a senior marketing executive who works with a company part time. A marketing agency carries out tasks such as advertising or design. CMO + Company works with founders to set the strategy and lead the work, including directing their agency or their own team.
What does working with CMO + Company cost?
Every CMO + Company engagement is scoped to the work the business needs. It starts with a free 30-minute consultation. If there’s a fit, there may be follow-up conversations to understand the business more deeply, followed by a proposal with a recommendation and fees.
How long does it take, and is there a long-term contract?
At CMO + Company, the strategy work and the messaging work can each take up to three months, depending on scope. Fractional CMO leadership is month to month with 30 days’ notice, so there’s no long-term contract.